Microsoft Ads Management

Reach high-value property seekers on Bing and Microsoft network with targeted advertising

Microsoft Ads for Real Estate

Access the Bing audience with higher income levels and purchasing power for luxury properties

Search Campaigns

Target property-related searches on Bing with less competition

  • Bing Keyword Research
  • Audience Insights
  • Enhanced CTRs
  • Lower CPCs

Shopping Campaigns

Showcase property listings with detailed information and images

  • Product Feeds
  • Smart Shopping
  • Visual Merchandising
  • Inventory Management

Audience Campaigns

Reach specific demographics likely to purchase premium properties

  • LinkedIn Profile Targeting
  • Custom Audiences
  • Lookalike Audiences
  • In-Market Segments

Microsoft Audience Network

Extend reach across premium publisher network

  • Native Ad Placements
  • Quality Publishers
  • Brand Safety
  • Performance Tracking

Import & Optimization

Seamlessly import Google Ads campaigns and optimize for Bing

  • Campaign Import
  • Bid Adjustments
  • Performance Analysis
  • Cross-Platform Sync

Local Advertising

Target local property markets with precision

  • Location Targeting
  • Local Extensions
  • Store Locator
  • Radius Targeting

Why Microsoft Ads for Real Estate?

  • Higher Income Demographics

    Bing users typically have 33% higher household income than average search users

  • Lower Competition

    Less advertiser competition means lower cost-per-click and better ad positions

  • LinkedIn Integration

    Access LinkedIn's professional audience data for precise B2B targeting

  • Desktop-First Audience

    Ideal for luxury property research which often happens on desktop devices

Platform Advantages

Lower Average CPC -35%
Higher CTR +23%
Quality Score Improvement +18%
Market Share Growth +12%

Our Microsoft Ads Process

A proven methodology that maximizes your ROI on the Microsoft Advertising platform

1

Audit & Strategy

Analyze current performance and develop Microsoft Ads strategy

2

Setup & Import

Configure campaigns and import from Google Ads with optimizations

3

Optimize & Test

Continuous testing and optimization for Microsoft's unique audience

4

Scale & Report

Scale successful campaigns and provide detailed performance reports

Expand Your Reach with Microsoft Ads

Tap into the untapped market of high-value property buyers on Microsoft's advertising network

Start Your Microsoft Ads Campaign